Who Is Tradeworks Sales Systems?
ABOUT TRADEWORKS
Tradeworks Sales Systems is an Ottawa-based, Canadian-owned company that manages the lead-to-estimate process for fencing contractors. We respond to new inquiries, qualify them against each contractor's criteria, book estimates, follow up and keep the CRM up to date. Our flagship service is the Fence Revenue Recovery System. We work with fencing contractors across Canada, including Ottawa, Kingston, Kitchener-Waterloo and the Greater Toronto Area.
Tradeworks at a glance
| Company | Tradeworks Sales Systems |
| Based in | Ottawa, Ontario, Canada |
| Ownership | Canadian-owned |
| Who we serve | Fencing contractors across Canada, including Ottawa, Kingston, Kitchener-Waterloo and the GTA |
| Flagship service | The Fence Revenue Recovery System |
| What it covers | Lead response, qualification, estimate scheduling, follow-up, CRM administration and reporting |
| Coverage | 8 AM to 8 PM Eastern, seven days a week. Coverage for other Canadian time zones can be arranged |
| What we don't do | Install fences, issue binding quotes, perform utility locates or resolve warranty disputes |
| How to start | A free, 15-minute Revenue Recovery Assessment |
Why Tradeworks exists
Tradeworks Sales Systems was founded on firsthand experience in the Canadian fencing industry.
Working directly with homeowners and estimators, and with the day-to-day realities of fencing sales, our founder saw that managing incoming leads takes more than answering the phone. A fencing inquiry involves materials, measurements, linear-foot pricing, installation requirements, utility locates, removing old concrete footings, hard-dig conditions, neighbours and scheduling.
That experience also showed how much speed-to-lead matters. The best time to reach a homeowner is right after they ask for an estimate, while they're still deciding who to call.
Tradeworks was created to give Canadian fencing contractors both things: real industry understanding and structured lead management. We're based in Ottawa, Ontario, and we work with fencing contractors across Canada.
We don't just answer calls. We understand fencing.
A message-taking service writes down a name and a phone number. A fencing-aware intake team knows what an estimator will need before the visit, and which details change the job:
- Materials and styles: vinyl (PVC), pressure-treated wood, chain-link, ornamental metal and composite, plus gates, posts and hardware.
- Scope: new installation, full replacement, partial replacement or a repair. A storm-damaged panel and a full backyard privacy fence are very different visits.
- Estimating basics: fences are usually priced by the linear foot, and height, material, design and site conditions all move the number. Intake gathers approximate information so the estimator can measure accurately on site.
- Site conditions: removing and disposing of an old fence, extracting concrete footings, hard digs caused by rock or buried obstructions, slopes, retaining walls and grade changes, and whether equipment can get into the yard.
- Rules and coordination: utility locates before digging, property lines and surveys, shared fence lines and neighbour cost-sharing conversations, and seasonal timing.
This knowledge is built into how we qualify inquiries, write notes for estimators and decide what to flag.
What the Fence Revenue Recovery System includes
- Lead response: prompt first contact with new phone, web and ad inquiries during coverage hours, including callbacks on missed calls.
- Qualification and routing: each inquiry is sorted as a residential installation, repair, commercial project or existing-customer question, then handled according to the contractor's approved criteria.
- Estimate scheduling: qualified homeowners are booked into the contractor's estimator availability, with service area and project details captured up front.
- Follow-up: structured follow-up for homeowners who haven't responded, appointment confirmations, and rebooking attempts after cancellations.
- CRM administration: every interaction, task and next step is recorded in the contractor's CRM, so the records stay with their business.
- Reporting: a monthly report against the service standards agreed in writing before activation.
See Outsourced Lead Management for Fencing Contractors and Outsourced Appointment Setting for Fencing Companies for how each part works.
Where our role ends
Tradeworks supports the sales process. It doesn't replace the contractor. We gather information, qualify inquiries against the contractor's approved criteria, coordinate appointments and keep follow-up moving. Final pricing, technical assessments, hard-dig charges, property-boundary questions, utility locates, installation dates, warranty matters and construction issues all stay with the fencing contractor. When an inquiry touches one of these, we document it and route it to the right person on the contractor's team.
How working with Tradeworks starts
- Revenue Recovery Assessment: a free 15-minute call to understand your business, inquiry volume and current intake setup, and to check whether there's a fit.
- Discovery session: if there's a fit, a deeper session to map how inquiries move through your business and where they stall.
- Tailored recommendation: our findings, the proposed operating model, service commitments, implementation plan and investment.
- Implementation and ongoing management: implementation typically takes about 30 days from signing. After that, we run the operation and report monthly.
Where we work
Tradeworks is based in Ottawa and works with fencing contractors across Canada, including Ottawa, Kingston, Kitchener-Waterloo and the Greater Toronto Area. Lead intake is handled remotely, so the contractor's location matters less than their service area, their estimator calendars and the rules they want followed. Local requirements, such as each province's utility locate service, are built into the workflow for that contractor.
Founder
Tradeworks was founded by Omar Nassar. His background includes firsthand work in the Canadian fencing industry, covering sales, lead intake, estimating coordination, customer qualification and day-to-day operations, as well as sales roles in other industries. He holds a psychology degree from the University of Toronto, which shapes how Tradeworks designs conversations around how homeowners actually make decisions.
Frequently asked questions
Is Tradeworks Sales Systems a call centre or answering service?
No. An answering service takes messages. Tradeworks manages the lead-to-estimate process for fencing contractors: responding to inquiries, qualifying them using fencing-specific questions, booking estimates, following up and keeping CRM records current.
Where is Tradeworks Sales Systems based?
Tradeworks is based in Ottawa, Ontario, Canada.
Is Tradeworks Canadian-owned?
Yes. Tradeworks Sales Systems is a Canadian-owned company.
Which areas does Tradeworks serve?
Tradeworks works with fencing contractors across Canada, including Ottawa, Kingston, Kitchener-Waterloo and the Greater Toronto Area.
Does Tradeworks install fences or provide quotes?
No. Tradeworks doesn't install fences, issue binding quotations, set hard-dig charges, perform utility locates or confirm property boundaries. Those responsibilities stay with the fencing contractor.
What hours does Tradeworks cover?
Standard coverage is 8 AM to 8 PM Eastern, seven days a week. Coverage for contractors in other Canadian time zones can be arranged during implementation.
Does Tradeworks generate leads?
No. We're not a marketing agency. We help contractors respond to, qualify, book and follow up on the inquiries their advertising, website and referrals already produce.
How do I get started with Tradeworks?
Book a free Revenue Recovery Assessment. It's a 15-minute call to understand your current intake process and decide whether there's a fit.
Meet the team
The person who maps your sales process is the person who builds it. No handoffs, no junior account managers.
Omar Nassar, Principal Consultant
Omar has spent more than nine years in sales, across retail, financial services, telecom, small business and home services. Over that time he has worked inside dozens of CRMs, which is why he can tell quickly whether a business has a software problem or a process problem. Usually it is the process.
He specializes in the part of a home-services business that leaks the most money: everything between a lead coming in and a contract being signed.
Where Omar's experience comes from
Canada's largest telecommunications company
For four years, while completing his degree full-time, Omar sold to small businesses at Canada's largest telecommunications company, in one of the highest-volume stores in the country. He ranked in the national Top 20 two years running and was selected for the company's management training program. Most of the job was discovery: understanding how a business actually runs before recommending anything. That habit is the foundation of every assessment he does today.
Banking and automotive
He also worked client-facing at one of Canada's largest banks, in a regulated environment where accuracy and process are not optional, and in commission-only automotive sales, where every objection about price, financing and competitors gets tested in real time.
Home services
As sales manager at a home-services contractor, Omar took on a sales operation that was growing faster than its systems and rebuilt the process end to end:
- Speed-to-lead processes for responding to new inquiries
- A structured consultation process
- Booking, confirmation and show-rate systems
- A structured quote follow-up cadence and a clearer proposal format
- Structured hiring with interview scorecards, and a redesigned rep compensation plan
He designed and built the automation himself, teaching himself scripting and workflow automation with no programming background.
Why psychology matters here
Omar holds an Honours Bachelor of Science, Specialist in Psychology, from the University of Toronto, including a four-year research-methods stream and a full-year thesis. In practice that means two things for clients: he builds around how homeowners actually make decisions, and he measures results on the numbers that hold up, not the ones that look good in a report.
Outside of work
Omar speaks English, Arabic and French, and has volunteered as a youth mentor since 2019.
Find out where your leads are slipping through the cracks
Book a complimentary 15-minute Revenue Recovery Assessment. No obligation.